Why Hire A Ghostwriter?
May 19, 2008
There’s no question about the many benefits of writing a book and becoming a published author. Writing a book gives you instant credibility with clients and prospects, solidifies your expert status and builds your personal or corporate brand. In fact, studies indicate that, while more than 80% of the population wants to write a book, only tiny 2% will ever actually do it! Why? Most aspiring writers cite lack of time, lack of focus or lack of knowing how to physically undertake such an ambitious project.
Enter ghostwriters. No longer those shadowy figures lurking behind the scenes, ghostwriters today are experienced professionals who help aspiring authors write the book of their dreams. These writers and journalists work with their “authors” for months at a time to make sure their book gets written right. Most executives call upon ghostwriters to write for them simply because they don’t have the time or resources to do it on their own.
The price and quality of ghostwriters span a wide range. Like anything else in life, you usually get what you pay for. You can take your chances and try to find a low-priced freelance writer on Elance.com, but you’re far better off trusting your project to a pro who comes recommended from a trusted source or referral. That said, you can expect to pay a good ghostwriter upwards of $50,000 for a full-length, non-fiction business book.
The writing process can take 4 – 6 months to complete your manuscript, but good ghostwriters also serve as an advisor during the process, making sure that you’re project stays on track and is ultimately marketable. However, most ghostwriters rarely get involved in the actual publishing process.
Ultimately, your book is only going to be as good as the material and creativity you provide to your ghostwriter. You’ve got to stay engaged in the process and provide ongoing feedback in order to end up with the book that you envision. Still, with weekly meetings and timely feedback, the process can go smoothly and quickly.
Remember, not all writers are created equal. Look for a ghostwriter who is professional, dependable, collaborative, discreet, easy to work with and not afraid to tell it like it is. Find the right fit and you’re on your way to becoming one of those elite 2% who actually write their book!
Lou Bortone
lou.bortone@gmail.com
www.GhostwriteForYou.com
Marketing How to’s for you!
January 21, 2008
Are you suffering from info overload?
Confused by Web 2.0? Then check out our new “Biz Booster Series” for 18 no-nonsense, practical “how-to” guides! These brief reports cover topics like Social Networking, Online Marketing and Word-of-Mouth Marketing, and they each contain dozens of useful web links and resources. Visit: www.BizBoosterSeries.com now!
More Life Hacks
January 18, 2008
Here are a few cool, time-saving “life hack” services that may make your business and your life a bit easier! Have a look at these…
Online Business Plan Software at
www.planhq.com
Tech Support for Solopreneurs at
www.support.com
Voice to text dictation via cell phone at
www.jott.com
Turn phone calls into “phonecasts” with
http://www.pheeder.com
And for something completely different, check out “renting” a pet for a day or a week at: www.flexpetz.com
Let me know if you discover any really cool, new web resources…
More Life Hacks
January 17, 2008
Here are a few cool, time-saving “life hack” services that may make your business and your life a bit easier! Have a look at these…
Online Business Plan Software at
www.planhq.com
Tech Support for Solopreneurs at
www.support.com
Voice to text dictation via cell phone at
www.jott.com
Turn phone calls into “phonecasts” with
http://www.pheeder.com
And for something completely different, check out “renting” a pet for a day or a week at: www.flexpetz.com
Let me know if you discover any really cool, new web resources…
Resolution Solution
January 3, 2008
Did you make any resolutions this year? I’m not a big fan of resolutions… Why should I set goals based on some 2000 year-old Roman calendar? Besides, statistics show that only 15% of us will keep those resolutions a month from now… I think I’d rather do a New Year’s Manifesto! It sounds so much more impressive. Here’s what I’d put on my 2008 Manifesto:
Don’t waste time exercising. This is valuable time that I could be sleeping, or perhaps eating ice cream. I can’t fight genetics anymore and, really, how many years is it going to add to my life?
Spend recklessly and buy things I can’t afford. Oh, wait, that was this year. Nevermind. Now where did I leave my iPhone?
Sleep in and stay up late. There is nothing better than sleeping late. It’s like you’re telling the world, “Go on without me, I’ll catch up.” Besides, I’m pretty sure that I was a racoon in a former life. My favorite time of day is 12:30 a.m.
Watch more football. God Bless the NFL Network and the New England Patriots! You’ve given me a legitimate reason to piss away my Sundays since August. And now that we’ve got the NFL Network in HD, I can watch those games over and over, long after football season ends.
Eat more ice cream. If ice cream was that bad for you, God wouldn’t have invented Lipitor! I tried all that frozen yogurt crap, but I’m going back to the real thing. I prefer gelati from Snoopy’s in Cortona, Italy. Best in the world.
OK, maybe the whole Manifesto thing is a bit overboard… How about this simple advice for 2008: Live. Laugh. Learn. Earn.
Who else wants to make big bucks as a ghostwriter?
January 2, 2008
If you can write, you can ghostwrite! Cash in on your expert status or freelance writing skills today.
Give a quick click on over to www.GhostwriteSuccess.com and find out how you can make your writing way more productive and profitable.
Join our new affiliate program!
December 31, 2007
Join Our Unique Affiliate Program!
Generate easy revenue while helping kids around the world!
Our Affiliate Program is an easy way for you to promote our products and services to friends, family, colleagues, or your e-mail list, and earn quick commissions! You’ll also be helping children in need… Register here!
Affiliate Program Highlights:
Generous 30% commissions on all products!
Additional 10% donated to World Vision, a humanitarian organization dedicated to helping poverty-stricken children in need around the world.
Easy to join – Easy to promote – Easy to earn cash!
Useful and popular information products to benefit your clients!
Several varied products and programs to choose from! (Online Video, Ghostwriting, Business Marketing, etc
Help your clients turn their expertise into income – and make some cash, yourself!
Provide your customers with valuable “insider” information about how they (and you!) can earn extra income just by sharing their expertise as a ghostwriter! Just promote our popular e-book and guide, “Shut Up & Write: How to Make Big Money as a Ghostwriter,” and watch the commissions roll in! And remember, we also donate an additional 10% of every sale to World Vision, to help kids in need.
Not a partner yet? It’s fast and free to join! You can start by registering here.
It’s free to join and help sell our products. There are no fees or obligations. You simply earn 30% commission on each sale of our products that are generated by visitors who come to our site as a result of clicking your affiliate link.
New to the affiliate profit-sharing game?
Here’s the skinny: An affiliate, associate or referral program is simply a revenue-sharing agreement between a person with a product and a person who knows others who could benefit from the product. It’s a win-win situation for both parties. We both make money on a sale that might not have happened without your help.
WIIFM? (What’s in it for me?)
More money in your pocket, for starters! For any sale that you refer, you get a nice 30% cut. Every product. Every sale. Every time. That’s passive revenue just for promoting useful, quality products to your existing clients. On top of your 30% commission, we also donate another 10% of every sale to charity.
An Added Incentive: Helping Kids in Need!
Not only is this a mutually beneficial partnership, but by participating in this affiliate program, you can also do something special for children around the world who desperately need our help. For every single affiliate sale, I’ll donate an additional 10% of all sales to World Vision, an international, non-profit, humanitarian organization dedicated to helping children in need all over the world. So you can make money and know that you’re helping kids who are less fortunate, all at the same time. Everyone benefits!
Sign up HERE!
Happy Holidays!
December 10, 2007
[youtube=http://www.youtube.com/watch?v=VGuTN5hz4ug]
Marketing in your local community
December 7, 2007
For most small businesses, all marketing is local marketing — as it should be. But even if your company is regional or national in scope, it’s a good idea to “go local” to select, targeted communities. The keys to effective community marketing can be summed up with three guidelines:
1. Get local: target your marketing efforts down to the neighborhood level
2. Get involved: participate in the community to generate visibility and good will
3. Get personal: as much as possible, market on a one-to-one, face-to-face basis
• Use local city-specific Web sites and local portals
City and town Web sites, as well as local versions of major portals, are growing in number and popularity.
• Use local search engines and directories
Make sure you’re listed with local search engines and city-specific directories.
• Set your Google ad to appear locally
If you operate a local business and advertise on Google, you can target local customers only.
Lou Bortone is a former television marketing executive and freelance writer. Check out his new collection of marketing and promotion “how-to” reports at http://www.BizBoosterSeries.com.
Marketing Your Writing Business
December 5, 2007
It’s a dilemma that most small businesses and startups face: You must market and advertise, but you’re strapped for cash. Fortunately, ideas, energy and imagination can make up for meager marketing budgets. Whether you’re an established company or a nascent business, the marketing formula is the same. You’ll need to start with:
1. The right message
2. To the right audience
3. At the right time
Here are a few tips from the trenches:
• In a world of spam and impersonal emails, try sending personal, hand-written notes.
• Find a related but non-competitive partner and join forces to share marketing efforts.
• Do “grassroots” marketing research by talking to your customers one-on-one.
• Join newsgroups and online discussion groups to position yourself as an expert.
Lou Bortone is a former television marketing executive and freelance writer. Check out his new collection of marketing and promotion “how-to” reports at http://www.BizBoosterSeries.com.
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