Keep in touch with your clients, part deux

November 30, 2007

Here are the rest of our tips for keeping in touch with e-newsletters:

4. Make it interactive
Take advantage of the interactive and personal nature of email newsletters by starting a conversation with your customer. Keep you goals in mind. What do you want your reader to do? Provide info? Respond to an offer? Fill out a survey? Make sure you include a call to action.

Links and resources: For a good list of email tactics, visit MarketingSherpa.

5. Track results and evaluate
Once your newsletter is sent, you can track open rates and “click throughs” to evaluate your campaign. Use this info to improve your next newsletter.

Links and resources: Most email newsletter vendors, such as Vertical Response, offer extensive reporting and tracking tools. To learn the lingo, Azavar provides definitions of various email marketing analytics.

Additional Tips & Tactics:

• Make your privacy policy clear. Never rent or sell your list.
• Offer your readers both HTML and text version of the newsletter.
• Avoid sending your e-newsletter on or near holidays.
• At the risk of stating the obvious, link to your Web site!
• Make it easy to subscribe… and unsubscribe.

Posted by Ghost Write Guru | Filed Under Ghostwriting Tips